46664/Coca-Cola - "Make Everyday Special"

WE ARE Pi

WE ARE Pi Amsterdam, Países Baixos

9344

Marca: 46664/Coca-Cola
País: Países Baixos

Anunciante: Coca-Cola Company

Titulo	Make Everyday Special
Agência	WE ARE Pi
Campanha	Make Everyday Special
Anunciante	Coca-Cola Company
Marca	46664/Coca-Cola
Data da primeira Transmissão/Publicação	2015 / 3
Sector Empresarial	Bebidas carbonadas
Legenda	Make everyday special for less than five euros
História	Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack. Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.
Filosofia	Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life. The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands. Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.” WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”. The campaign launches on 11th March.
Tipo de Mídia	Televisão
Comprimento	31 seconds
Trilha sonora	Kilomash - “I’ll be on that new $@#%” &Chris de Burgh - “Lady in Red”
Director criativo	Barney Hobson
Director criativo	Rick Chant
Design Director	Nessim Higson
Creative	Kaz Salemink
Managing Diretor	Alex Bennett Grant
Managing Partner	Patrick Garvey
Account Manager	Sam Speed
Diretor de Estratégia	Jessica Perri
Produtor executivo	Kimia Farshidzad
Project Manager	Ambar Surastri
Business Affairs	Barrie Williams
Produtora	Hazazah
Realizador	Billy Pols
Director de fotografia	Wouter Westendorp
Produtor de linha	Cynthia Fidder
Production Manager	Tjalf Melle
Editor	Kim Hinrichs
Grade/Online	Glassworks Amsterdam
Music/Sound	Amp Amsterdam
Música	Kilomash - “I’ll be on that new $@#%”
Música	Chris de Burgh - “Lady in Red”