Pink Ribbon Magazine - "Together We're Stronger"

Grey Possible

Grey Possible Amsterdam, Países Baixos

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11814

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Marca: Pink Ribbon Magazine
País: Países Baixos

Anunciante: Pink Ribbon Inc.

Titulo	Together We're Stronger
Agência	Grey Possible
Campanha	10 years - Pink Ribbon Magazine
Anunciante	Pink Ribbon Inc.
Marca	Pink Ribbon Magazine
Data da primeira Transmissão/Publicação	2010 / 10
Sector Empresarial	Jornais, revistas e livros
Legenda	Together we're stronger
História	I have friends, you have nothing. I give love, you give pain. I create, you destroy. Ive been given life, you can only steal it. Were getting stronger, youre only getting weaker. Were millions of women, and you, youre just one disease. Together were stronger than breast cancer. Buy Pink Ribbon Magazine.
Problema	Pink Ribbon has one advante compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They just don't buy the magazine for it content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine
Tipo de Mídia	Televisão e Cinema
Pós-produção	Ambassadors
Director criativo	Seyoan Vela
Director criativo	Colin Lamberton
Director de arte	Phoebe Dawson
Redator	Peter van den Heuvel
Account Manager	Catherine Dijkstra
Digital Director	Oscar Asmoarp
Digital Producer	Tim Sadjak
Produtor da agência	Ivy Lo Fo Sang
Realizador	Johan Kramer
Produtor executivo	Neil Henry
Produtor executivo	Christel Hofstee
Editor	Will Judge
Música	Junkie Xl
Som	Wave Amsterdam
Director de fotografia	Wouter Westendorp
Designer	Donia de Graaf