Earphone Bully - "Earphone Bully "

SapientNitro Asia Pacific

SapientNitro Asia Pacific Singapore, Cingapura

6729

Titulo	Earphone Bully
Agência	SapientNitro Asia Pacific
Campanha	Earphone Bully
Anunciante	Earphone Bully
Marca	Earphone Bully
Data da primeira Transmissão/Publicação	2012 / 4
Sector Empresarial	Segurança pública, saúde e higiene
Legenda	EARPHONE BULLY ASKS “WHAT ARE YOU GONNA DO ABOUT IT?”
História	With the current generation welded to their earphones, a new innovation in the fight against bullying launched. Earphone Bully uses 3D sound to put you in the shoes of a silent victim, then prompts people to speak up and do something about it. It’s not just a question for bully victims, it’s a question for society as a whole. And the one thing people can do to force action, is to speak up and talk about a problem that has long been suffered in silence.
Filosofia	The website, earphonebully.org prepares kids for schoolyard bullies in a safe environment; gives people simple ways to speak up; and builds empathy in parents and bystanders. It’s also freely available for any anti-bully organisation to use.
Resultado	For more information please visit the live site www.earphonebully.org
Tipo de Mídia	Web site
Account Manager	Melissa Sealey
Música	Earphone Bully
Engenheiro de áudio	Michael Bates
Realizador	Ralph Van Dijk
Produtor	Lisa Lepore
Produtor	Melissa Ashman
Redator	Ralph Van Dijk
Redator	Marianne Harvey
Director criativo	Cristian Staal
Director criativo	Ralphie Barnett
Director executivo criativo	James Burchill
Director executivo criativo	Nancy Hartley