Cité de l'architecture & du patrimoine - "BOOKSHOP"

Havas Paris

Havas Paris Puteaux, França

7519

Titulo	BOOKSHOP
Agência	Havas Paris
Campanha	Campagne d'affichage 2015
Anunciante	Cité de l'architecture & du patrimoine
Marca	Cité de l'architecture & du patrimoine
Posted	Novembro 2015
Sector Empresarial	Festivais, museus
História	Each year, the Cité de l’Architecture museum (architecture and heritage museum) in Paris receives 500,000 visitors, who come to admire scale models of monuments dating from the 12th century to the present day. The museum is also home to an architectural library.To emphasize that the library specializes in books about architecture, we’ve used buildings to create a bookshelf scene, with the Leaning Tower of Pisa as a bookend. And to inform that the cinema programme focuses on architectural films, we’ve used buildings to create the illusion of a cinema, with the view looking up to the bright sky above the buildings representing the screen.The aim of this ad is to encourage visitors to stop by at the library after they’ve looked round the exhibitions or to encourage visitors to find out what architectural films are showing at the cinema.
Tipo de Mídia	Imprensa e publicações
Redator	Alain Picard
Director de arte	Nicolas Harlamoff
Fotógrafo	Surachai Puthikulangkura
Produtora	ILLUSION CO.,LTD
Produtora	la Manufacture Paris
Produtor da agência	Thierry Grouleaud
Illustrator	Surachai Puthikulangkura
Producer	Somsak Pairew
Producer	Kitidej Rattanasuvansri
Producer	CLément Lafoy
Producer	Malik Kinde
Art Buyer	Isabelle Chevillon