| Titulo | The Virtual Fence Project |
| Agência | CJ/Worx |
| Campanha | The Virtual Fence Project |
| Anunciante | Seub Nakhasathien Foundation |
| Marca | Seub Nakhasathien Foundation |
| Data da primeira Transmissão/Publicação | 2013 / 11 |
| Sector Empresarial | Questões ambientais e animais |
| Legenda | Drop a pin. Save the world. |
| História | In the past 30 years, Thailand had lost more than a quarter of forest area. Protected forests were trespassed and turned into resorts, farms, and golf courses because the boundaries between “legal” and “illegal” were never clearly defined. Objective: Seub-Nakhasathien Foundation, Thailand’s most famous foundation to promote nature conservation, wants to find an easy way to enhance awareness and develop mechanisms to encourage active participation in the forest conservation. Idea: Since Thai tourists always check-in and share their location on their social network from their smartphones, we created THE VIRTUAL FENCE PROJECT, which allows us to virtually pin point borderlines and reclaim forest territories, using Foursquare to promote forest conservation with just a simple tap of a "check-in" button. |
| Filosofia | THE VIRTUAL FENCE PROJECT, for the first time ever, we can virtually pin point borderlines and reclaim forest territories, using Foursquare, Facebook Check-In, and Google+ Check-In to promote forest conservation with just a simple tap of a "check-in" button. |
| Problema | Seub-Nakhasathien Foundation is Thailand’s most famous foundation created to promote nature conservation and wildlife preservation. The foundation had found out that in the past 30 years, Thailand had lost more than a quarter of forest area. Protected forests were trespassed and turned into resorts, farms, and golf courses because the boundaries between “legal” and “illegal” were never clearly defined. Since most Thai people have no knowledge about this problem, Seub-Nakhasathien Foundation wants to find an easy way to enhance awareness and develop mechanisms to encourage active participation in the forest conservation. Insight: Thai tourists always check-in and share their locations on social network from their smartphones. |
| Resultado | 30,000 square kilometers of forest area has been fenced off and the number keeps increasing daily because new volunteers are checking-in at all forest area around Thailand. So far, 350,534 Tourists turned themselves into volunteers and helped spread our message to their friends by checking-in and sharing our locations. Gaining around 7,000,000 impressions, this campaign has earned about 550,000 $US of free media. With the power of social media, a million dollars worth of national resources are being watched over by more than 1,000,000 pairs of eyes per year. |
| Tipo de Mídia | Social Media |
| Comprimento | |
| Chief Creative Director | Saharath Sawadatikom |
| Director assistente criativo | Thanasorn Janekankit |
| Director de arte | Chotika Ophaswongse |
| Redator | Palap Sa-ngaim |
| Director de contas | Thanawat Klinadung |
| Account Manager | Jitvisut Juthavijitra |
| Project Manager | Nutcha Mauthorn |
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