| Titulo | Blood of Hope |
| Agência | CJ/Worx |
| Campanha | BLOOD OF HOPE |
| Anunciante | Advanced Info Service Plc. (AIS, Thailand) |
| Marca | AIS Thailand |
| Data da primeira Transmissão/Publicação | 2014 / 4 |
| Sector Empresarial | Serviços de telefone móvel |
| Legenda | The largest social donor network that turns every smartphone into life saving platform. |
| História | BLOOD OF HOPE, mobile application, is a more efficient way to connect those who need blood with those who can donate. It is a long-term platform that contains blood database of the donors. All it takes is the help of Thais to register their blood group. When an emergency occurs, donors will be sent a notification through the application, asking them to donate. After that they are pointed to the nearest hospital to complete the donation. Saving someone's life could be as simple as that. |
| Filosofia | BLOOD OF HOPE, mobile application, is a more efficient way to connect those who need blood with those who can donate. It is a long-term platform that contains blood database of the donors. All it takes is the help of Thais to register their blood group. When an emergency occurs, donors will be sent a notification through the application, asking them to donate. After that they are pointed to the nearest hospital to complete the donation. Saving someone's life could be as simple as that. |
| Problema | AIS, as a mobile phone operator which connects people, saw the opportunity and wants to create a CSR campaign to increase brand preference. PROBLEM:Every year in Thailand, thousands of people die because they don’t receive blood in time. This happens during accident-heavy periods like the Thai New Year. And the recent political protests, saw over 1,000 people injured. Meanwhile, in the 3 Southernmost provinces, villagers are wounded daily by terrorist attacks. All of these situations combined mean a blood bank crisis. Thousands of people try to help by posting blood requests on social networks. But finding blood takes time. Most of the time, when potential donors see the post, it’s too late. So how can we find a more efficient way to connect these people? |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Chief Creative Director | Saharath Sawadatikom |
| Managing Diretor | Jinn Powprapai |
| General Manager | Chawana Praesrisakul |
| Creative Director | Saharath Sawadatikom |
| Director assistente criativo | Chutima Sriaranyakul |
| Director de arte | Korrapon Sookmongkol |
| Senior Copywriter | Kritkhanin Sornchan |
| Director de arte | Pathrawee Homkanjan |
| Junior Copywriter | Soranut Papungkornkit |
| Information Architect | Orathai Koonkuntod |
| Information Architect | Paradorn Laoluttananuluk |
| Project Manager | Pinyada Pinpetch |
| Executivo de contas | Panwadee Prayongjinda |
| Programador | Thanawat Soisakhoo |
| Digital Design | Supalak Threemek |
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