Titulo | Im so glad youre here |
Titulo (língua original) | Une Chance quon sa |
Agência | LXB Communication Marketing |
Campanha | Im so glad youre here |
Anunciante | Gouvernement du Québec |
Marca | Ministère de la Famille et des aînés du Québec |
Posted | Março 2008 |
Produto | Social service |
Sector Empresarial | Instituições, organizações não governamentais |
Legenda | Une chance quon sa |
História | Using the well-known French song refrain Une Chance quon sa (Thank goodness we have each other), position elders as an important and key part of society. Words sung: Thank goodness Ive got you... I have you... You have me... we have each other. |
Filosofia | A TV and radio campaign that shows elders in helpful and essential situations with people from subsequent generations. |
Problema | Context: elders are often marginalized, taken for granted or pushed by the wayside... while in real life, their contributions to our society are countless. How do we counter this societal perception? |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Canadá |
Director de arte | Jean Bissonnette |
Executivo de contas | Pier Lalonde |
Director de contas | Manon Deschênes |
Música | Jean-Pierre Ferland |
Producer | Charles Gaudreau |
Realizador | Dominic L James |
Director criativo | Pier Lalonde |
Produtora | 6ix Degres |