| Titulo | First Timers |
| Agência | adam&eveDDB |
| Campanha | First Timers |
| Anunciante | Unilever |
| Marca | Marmite |
| Data da primeira Transmissão/Publicação | 2023 / 9 |
| Sector Empresarial | Gorduras de untar |
| História | The film features two puppets who try out putting Marmite on a slice of toast for the first time, they are invited to “stroke that” “push that” and “lick that” via a series of suggestive scenarios. |
| Problema | Marmite is targeting young adults with a playfully suggestive campaign inviting them to experience their first time with Marmite, after YouGov research revealed that 43% of 18-24 year olds in the UK have never tried the spread. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Audio Post | 750mph |
| Group Executive Creative Director | Ben Tollett |
| Chief Creative Officer | Richard Brim |
| Director criativo | Colin Booth |
| Director criativo | Ben Stilitz |
| Project Manager | Linda-Aileen Macfarlane |
| Managing Partner | Tom White |
| Director de contas | Max Sullivan |
| Director de contas | Carrie Pollock |
| Account Manager | Lydia Barber |
| Business Affairs | Layla Husted |
| Business Affairs | Jamie Hirst |
| Business Affairs | Martin Eels |
| Design | King Henry |
| Head of Design | Paul Knowles |
| Agência de Mídia | MindShare |
| Diretor dos Negócios | Tess Domenet |
| Account Manager | Anna Mason |
| Executivo de contas | Megan Wieland |
| PR Agency | W Communications |
| Campaign Director | Grace Jackson |
| Director assistente criativo | John Wilkinson |
| Director de contas | Paige Hartley |
| Director de contas | Cameron Webb |
| Account Manager | Ella Bull |
| Produtora | Smuggler |
| Produtor executivo | Fergus Brown |
| Produtor | Amelia Hanbury |
| Realizador | Guy Shelmerdine |
| Director de fotografia | Jan Cabalka |
| Empresa de produção | Shift Post |
| Editor | Saam Hodivala |
| Pós-produção | Absolute Post |
| Production Assistant | Megan Shaw |
| Efeitos especiais | Kieran Baxter |
| Lead Artist | Kieran Baxter |
| Colorist | Dave Ludlam |
| Music Agency | Big Sync Music |
| Empresa de design sonoro | Sam Ashwell |
| Mix | Sam Ashwell |
| Integrated Producer | Brittany Littlewood |
| Planeador | Liora Ingram |
| Director de contas | Natasha Irwin |
| Director de contas | Ismaila Bojang |
| Diretor de Estratégia | Alexandria Oliver |
| Realizador | Jess O’Donohoe |
| Pós-produção | Kirsty Ratcliffe |
| Music Supervision | Alicia Leinot |
| Produtor de som | Olivia Ray |
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