| Titulo | Bear Naked Trails |
| Agência | Leo Burnett Chicago |
| Campanha | Bear Naked Trails |
| Anunciante | Kellogg's |
| Marca | Bear Naked |
| Data da primeira Transmissão/Publicação | 2023 / 7 |
| Sector Empresarial | Cereais de pequeno-almoço |
| Filosofia | Bear Naked is setting out to help those who enjoy hiking the way nature intended – in the nude. These "bare" hikers are often unsure of the rules when it comes to determining which trails to traverse. That's why this Friday, July 14th, 2023 on National Nude Day, Bear Naked is providing the "bare" necessities for hikers via the Gaia app and offering a special hiking accessory that hikers aren't going to want to leave home without. Hikers everywhere will be able to use the Gaia GPS app to review which of their 300+ trails are either friendly or not friendly for naked hikers to help point them in the right direction. Bear Naked Naked Trails Bear Naked Naked Trails Bear Naked Hiking Belt Bear Naked Hiking Belt Bear Naked Hazelnut Almond Dark Chocolate Bear Naked Hazelnut Almond Dark Chocolate Bear Naked Oats & Honey Bear Naked Oats & Honey For added fuel, the brand has created a special hiker's belt that covers you with a bag of strategically placed Bear Naked Granola – arguably the most deliciously stylish accessory of this hiking season. Hikers can purchase this Bear Naked Belt at www.BearNakedTrails.com for $23.07 for a limited time. Participating hikers can get Bear Naked as they hit these trails, all while fueling up on their favorite granola flavors, like Peanut Butter and Cacao & Cashew Butter. They can chronicle their journeys of reviewing trails on social using #HikeBearNaked and #GetBearNaked, encouraging others to get out there and do the same. Bear Naked is also introducing two new granola flavors, and two elevated versions of old classics to help sustain any adventure hikers embark on. With ingredients this good, there's nothing to hide: NEW Oats & Honey: A new take on an old classic, this granola has layered flavors of toasted almonds and coconut, with a hint of ginger. NEW Hazelnut Dark Chocolate Chunk: A chocolate lover's delight, this granola has indulgent chunks of fair-trade dark chocolate, roasted hazelnuts and almond slices as well as crunchy clusters packed with creamy chocolate. The Vanilla Almond Crunch and Triple Berry Crunch have also been elevated to include larger, crunchy toasted clusters and more wholesome inclusions of nuts and fruits. |
| Tipo de Mídia | Integrated Media/360 Activation |
| Mais Informações | http://www.bearnakedtrails.com/ |
| Chief Creative Officer | Britt Nolan |
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