Minnesota State Lottery - "Slacker"

Colle + McVoy

Colle + McVoy Minneapolis, Estados Unidos

7097

Marca: Minnesota State Lottery
País: Estados Unidos

Anunciante: Minnesota State Lottery

Titulo	Slacker
Agência	Colle + McVoy
Campanha	Print-N-PLAY - MN State Lottery
Anunciante	Minnesota State Lottery
Marca	Minnesota State Lottery
Posted	Outubro 2008
Produto	Print-N-PLAY
Sector Empresarial	Lotarias e jogos de sorte
Legenda	Make The Excitement Last Longer
História	The 30-second spots attract attention to the excitement of the new Print-N-Play game by taking a light-hearted look at game players as they experience the thrill of winning. Viewers see three different characters express their jubilant emotions in super slow motion, while a classical music score, reminiscent of triumphant film scores from the likes of Rocky and Chariots of Fire, builds on the excitement in an overly dramatic way.
Filosofia	"Our goal is to design games that our customers really want to play," said John Mellein, director for marketing, Minnesota State Lottery. "Our campaigns always do a great job of building awareness and stimulating trial for our new games."
Resultado	The commercials were filmed with a camera that is most often used for television sports coverage. Since the camera shoots 1,500 frames per second, the spots are actually about a second long, but shown in super slow motion for affect. The tagline "Make The Excitement Last Longer" drives home the message.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Mercado	Estados Unidos
Colorist	Pixel Farm
Director de media	Jen Stack
Colorist	Oscar Oboza
Empresa de design sonoro	Squirrels on the Moon
Música	5 Alarm
Animação	Volt Studios
Editor	Bertram (Bert) Cambridge
Produtor de linha	Nicole Erdman
Realizador	Jon Nowak
Director de fotografia	Jeff Stonehouse
Redator	Tim Blevins
Produtora	Drive Thru
Produtor assistente da agência	Kelly Kytola
Produtor da agência	Ramon Nunez
Director de arte	Nina Orezzoli
Group Creative Director	Dave Keepper
Online Finish Editor	Bob George