Wonderbra - "Playground"

Publicis Conseil

Publicis Conseil Paris, França

6514

Titulo	Playground
Titulo (língua original)	Terrain de jeu
Agência	Publicis Conseil
Campanha	Fathers & Sons - Wonderbra
Anunciante	Hanesbrands Inc.
Marca	Wonderbra
Posted	Fevereiro 2008
Sector Empresarial	Lingerie, roupa íntima e pijamas
Filosofia	Nipples offers an ideal opportunity to create buzz around the brand. This is more than just a product that fits in with Wonderbra?s genetic code; it's also a market first. When it comes to grabbing attention and highlighting the brand's core values of creativity and daring, it?s hard to imagine greater impact.
Problema	This year, Wonderbra is back with THE bold item of the season: Nipples, a bra shaped to suggest slightly erect nipples. Riding a wave set off by hot celebrities, this new limited series gives ?trendy sexy? young women a chance to keep everyone guessing with a titillating "no bra" effect. Their busts can now look free under their outergarments, yet incredibly moulded and pointy!
Tipo de Mídia	Imprensa e publicações
Director executivo criativo	Olivier Altmann
Director de arte	Damien Bellon
Redator	Thierry Albert
Executivo de contas	Ingrid Kuhn
Executivo de contas	Gaëlle Morvan
Executivo de contas	Patricia Denis du Péage
Fotógrafo	David Harriman
Pós-produção	Loupe
Director de publicidade	Carlo Paolucci
Director de publicidade	Dominique Laroche
Director de publicidade	Vanessa Masliah