Richard Gorodecky
Independent Filmmaker, Freelance Writer & Creative Director at Independent Writer, Creative Director, Filmmaker
Amsterdam, Países Baixos
TituloElectric Tigerland
Agência
Campanha Electric Tigerland - Asics Onitsuka Tiger
Anunciante ASICS Corporation
Marca Made of Japan
Data da primeira Transmissão/Publicação 2008 / 2
Produto Shoes
Sector Empresarial Vestuário, moda e calçado
História The campaign was inspired by the Tokyo cityscape, which is visually stunning and energetic – perfect for Ontisuka Tiger. StrawberryFrog was looking for an idea rather than an individual ad campaign, something that would draw people in and excite them across all media touchpoints. The sculpture has inspired numerous executions from classic print and outdoor, to viral film and retail – and even drove the design of new product.
Tipo de Mídia Televisão
Comprimento
Mercado Americas, Asia Pacific, Europe, Países Baixos, optionlist-countries.COU916
Director criativo
Director de arte
Produtor da agência

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