Titulo | Show Me |
Agência | AMV BBDO |
Campanha | Tech for the life you dream of… |
Anunciante | PC World |
Marca | Currys PC World |
Data da primeira Transmissão/Publicação | 2015 / 3 |
Sector Empresarial | Computadores pessoais, PDAs e calculadoras |
Legenda | tech for the life you dream of |
História | AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…” |
Filosofia | In “Pina Colada” a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of*” followed by “*and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band. |
Tipo de Mídia | Televisão |
Comprimento | |
Director criativo | Clark Edwards |
Redator | Clark Edwards |
Director executivo criativo | Alex Grieve |
Director executivo criativo | Adrian Rossi |
Produtor | Andrew Studholme |
Produtor executivo | James Bland |
Agency Planner | Sarah Sternberg |
Director de fotografia | Christopher Sabogal |
Produtor da agência | Polly Lowles |
TV Producer | Polly Lowles |
Editor | Ed Cheeseman |
Agency Planner | David Edwards |
Directors | The Bobbsey Twins From Homicide |
Produtora | Blink London |
Pós produção | The Mill London |