| Titulo | Ai-Shu |
| Agência | Publicis Singapore |
| Campanha | #STEMTheGap |
| Anunciante | Procter & Gamble |
| Marca | Olay |
| Data da primeira Transmissão/Publicação | 2023 / 10 |
| Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
| História | Did you know that India boasts the world's highest number of female STEM graduates at a commendable 43%? However, the stark reality is that only an estimated 14% of them are part of the STEM workforce. These numbers underscore a significant drop out after education & work place gender gap that urgently needs addressing. To understand why women are dropping out of STEM careers, in March 2023, Olay India commissioned a survey: 81% of respondents said they dropped out of STEM careers due to the lack of female role models who can pave the way for success. Whereas 88% said having female role models who are excelling in the workplace would influence them to go back to a career in STEM. Overall, 91% of respondents said having a female role model is crucial to staying in a STEM career. These findings inspired the latest instalment of Olay’s #STEMTheGap initiative, which aims to shed light on the glaring absence of female mentors and role models. Ahead of this year's International Day of the Girl Child on 11th October, Olay will begin the next leg of its 10-year program. As a brand rooted in scientific innovation and a deep connection with women, Olay India is taking meaningful steps to provide young girls with mentorship and role models with the launch of a hard-hitting digital film, created in collaboration with acclaimed filmmaker Anand Gandhi. The film delves into India's rich history of remarkable women in STEM and pays homage to the enduring legacies of luminaries like Dr. Anandibai Joshi, Kamala Sohonie, Dr. Janaki Ammal, Kalpana Chawla, among others, showcasing their inspiring journeys. It highlights the urgent need for more female role models in STEM today. The film also sheds light on the societal biases that deter young girls from pursuing STEM careers, emphasizing the crucial role of female mentors. Olay has also launched the beta version of a web-based virtual chat mentor that will offer guidance and information to aspiring young girls seeking to enter the world of STEM—and a wonderful supplement to Olay’s mentorship program. This virtual chat mentor has been created with the help of successful women in different STEM fields in India such as Shannon Olsson (Founder & Global Director of the echo network), Swarna Manjari (Communication Designer), Dr. Vandana Prasad (Community Pediatrician and Public Health Professional), Tarunima Prabhakar (Tech and Policy Research at Tattle Civic Tech and Carnegie India), to name a few, to provide the user with knowledge, resources, and encouragement on their journeys. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Planeador estratégico | Pamela Lee |
| Executive Vice President | Donatien Souriau |
| Global Client Management | Donatien Souriau |
| Director de fotografia | Kartik Vijay |
| Music Director | Sneha Khanwalkar |
| Director / Producer | Anand Gandhi |
| Director de arte | Bruno Andrade |
| Senior Producer | Sharon Leong |
| Produtor executivo | Shirlie Alexis Tay |
| Regional Head of Strategy | Jordan Price |
| Senior Art Director | Janath Gamage |
| Senior Producer | Deepa Limaye |
| Chief Creative Officer Global Clients | Ajay Vikram |
| Managing Diretor | Penny Sadlier |
| Global Strategy Lead | Ali Rezgui |
| Director criativo | Vaishnav Balasubramaniam |
| Director criativo | Sylvie Kinn |
| Director criativo | Macky Mina |
| Planeador estratégico | Nazlan Nazarudin |
| Regional Account Director | Khatkhannag Chavalitsakulchai |
| Senior Account Executive | Jarron Loh |
| Realizador | Shirsha Guha Thakurta |
| Produtor executivo | Ramya Rao |
| Produtor executivo | Zain Memon |
| Director / Producer | Shreya Dudheria |
| Associate Producer | Aayush Asthana |
| Research Lead | Aayush Asthana |
| EVP – Global Client Management | Michelle Whitesides |
| Cinematografia | Satchith Paulose |
| Colorist | Vineesh Vijayan |
| Director assistente criativo | Yuste DeLucas |
| Director executivo criativo | Emmanuel Lalieve |
| Regional Account Director | Khatkhanang Chavalitsakulchai |
| Designer de produção | Madhur Madhavan |
| Production Art Director | Swapnil Bhalerao |
| Editor | Jeevan Jena |
| Editor | Dharmendra Patella |
| Costume | Indrakshi Pattanaik |
| Costume | Kani Kusruti |
| Casting Director | Utkarsh Bhardwaj |
| Casting Director | Gábor Jr. Erdélyi |
| Sound Designer | Bishwadeep Chatterjee |
| VFX Supervisor | Nishikant Mohapatra |
| Hair and Makeup | Tarsha Kohli |
| Associate Director | Nadeem Ahmed |
| Produtor de linha | Mohammad Mubashshir |
| Chefe de produção | Sammeep S Arora |
| Pós produção | Shiva Paswan |
| Artista gráfico | Alisha Coelho Pereira |
| Artista gráfico | Yash Patel |
| Research Lead | Tammanna Aurora |
| Music Producer | Shreya Gupta |
| Lyrics | Shreya Gupta |
| Lyrics | Samyuktha PC |
| Voice Talent | Maithili Shome |
| Cello | Kritskaya Tatiana |
| Cello | Venkatesh Iyer |
| Mix | Deepraj Raorane |
| Produção | Oink Films |
| Produtora | Memesys Studios |
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