| Titulo | BagTray |
| Agência | DDB Budapest |
| Campanha | BagTray |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Data da primeira Transmissão/Publicação | 2015 / 4 |
| Sector Empresarial | Restaurantes e comida rápida |
| História | DDB Budapest decided to take a fresh look on the McDonald’s takeaway experience as an unexplored touchpoint. Their ambition was to create a new, positive brand experienceand this is how BagTray was born. The simple and clever invention is a red paper tray which is attached to the bottom of the bag. The bag part can be removed with one simple movementand you can have the food on a tray. As the client-agency team stated: they hope this little idea will help McDonald’s to refresh the takeaway experience, so people can enjoy the convenienceof a tray even if they have their burger in the car, in a park or in the office. |
| Tipo de Mídia | Embalagens premium |
| Comprimento | |
| Chief Creative Officer | Peter Tordai |
| Head of Art/Art Director | Guilherme Somensato |
| Redator | Vera Länger |
| Redator | Giovanni Pintaude |
| Illustrator | Adrián Bajusz |
| Product Designer | Márk Dávid |
| Design de imagens | Réka Horányi |
| Design de imagens | Anita Kolop |
| Diretor dos Negócios | Judit Majosi |
| Account/Producer | Rozalia Szigeti |
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