ASOS - "Feed Your Style"

McCann Worldgroup

McCann Worldgroup New York, Estados Unidos

Prêmios

2603

Marca: ASOS
País: Estados Unidos

Anunciante: ASOS

Titulo	Feed Your Style
Agência	McCann Worldgroup
Campanha	Feed Your Style
Anunciante	ASOS
Marca	ASOS
Data da primeira Transmissão/Publicação	2022 / 10
Sector Empresarial	Compras online e comércio electrónico
História	ASOS recently revealed its campaign in the US and UK, highlighting its Autumn/Winter 2022 womenswear collection. It pulls inspiration from the ways the many screens of today encourage unique takes on one’s own style.The tagline “Feed Your Style,” is an evolution of the acronym “ASOS” (As Seen On Screen) reflecting the infinite ways customers express themselves through fashion.The creative was designed to arouse an emotional response in audience, showcasing the joy fashion and style brings as well as cultural relevance to help position ASOS as the most inspirational fashion destination.We created a new campaign and a new world for the ASOS generation – a celebration of personal style where people can discover new items and remix them in whatever fast, colorful and fun ways they like. From friend’s stories to social challenges to unexpected situations: everything serves as inspiration and expands our idea of the possibilities of style.
Tipo de Mídia	Interatividade
Comprimento	94 seconds
Mercado	França
Chief Creative Officer	Alex Lopez
Agency	Gotham, Inc.
Agency	McCann Paris
Chief Creative Officer	Julien Calot
Chief Creative Officer	Hans Dorsinville
Director criativo	Liam Fearn
Director criativo	Eric Landowski
Director de arte	Louise Carrouge
Creative	Nadia Lasfar
Business Team	Nannette LaFond-Dufour
Business Team	Colby Webb
Diretor de Estratégia	Shanna Carpenter
Social Manager	Pierre-Jean Bernard
Director de contas	Casey Archer
Chefe de produção	Thibault Blacque-Belair
Produtor	Jean ROBERT
Project Manager	Shantal Gonzalez
Produtora	Iconoclast Paris
Realizador	we are from LA
Produtor executivo	Camille Lambert
Produtor de linha	Alexia Levy
Production Coordinator	Lola Perron
Director de fotografia	Nicolas Loir
Guarda-roupa/estilista	Laura Vandall
Designer de produção	Laura Sabat
Production Service Company	Azul Productions
VFX/Post Production	Poster
Post-production Producer	Cyril Bordesoulle
Post-production Producer	Yelena Dos Santos
Gráficos	Lucas Latil
Gráficos	Albin martinetti
Gráficos	Yves Delforges
Gráficos	Bruno Caretta
Engineer	Edouard Mailaender
Engineer	Matthieu Lescornec
VFX Company	Mathematic
VFX Supervisor	Yann Aldabe
Motion Designer	David Pelletier
Motion Designer	Astrid Tessier
Compositing	Roman Goncharenko
CG Modelling	Lucas Benoit
Ilustração	Charline Sanchez
VFX Producer	Guillaume Marien
VFX Producer	Claire English