Titulo | Truck-Thru |
Agência | FCB Canada |
Campanha | Truck-Thru |
Anunciante | Fountain Tires |
Marca | Fountain Tires |
Posted | Dezembro 2020 |
Sector Empresarial | Acessórios e serviços de automóveis |
História | Fountain Tire tackled the trucking segment’s biggest problem: downtime. Even stopping for a coffee costs valuable time. Introducing Truck-Thru – a drive-thru truckers can truck-thru. Built along Canada’s busiest trucking routes, the Truck-thru served free coffee and snacks, saving fleets time and money while growing Fountain Tire’s bottom line. |
Problema | Fountain Tire, a Canadian tire and auto-service retailer, is a brand dedicated to being a drivers’ trusted partner on the road, helping them with any and every problem. The challenge was to demonstrate Fountain Tire’s commitment to the commercial industry to increase top of mind awareness, drive 30 new leads, and increase commercial sales by $1,000,000. |
Chief Creative Officer | Nancy Crimi-Lamanna |
Chief Creative Officer | Jeff Hilts |
Group Creative Director | Matt Antonello |
Group Creative Director | Noel Fenn |
Redator | Shannon McCarroll |
Director de arte | Tayler-Lee Resar-Teese |
Director de arte | Mark Mason |
Producer | Christine Michalejko |
Chief Strategy Officer | Shelley Brown |
Planeador | Eryn LeMesurier |
Director de contas | John Pace |
Executivo de contas | Chris Flynn |
Project Manager | Adrian Bailon |
VP Managing Director | Chris Perron |
Produtora | Anthill Films |
Produtor de linha | Scott Jewett |
Managing Partner | Ian Dunn |
Produtor executivo | Ian Dunn |
Director de fotografia | Jason Manning |
Câmara | Zach Rampen |
Empresa de produção | The Editorial Factory |
Editor | John Evans |
Transfer | Slim Post |
Producer | Alex DAvolio |
Produção de som | Vapor RMW |
Realizador | Ted Rosnick |
Ryan Chalmers | |
Producer | Kat Stewart |
Produção | Fuel Content |
Print Producer | Bruce Ellis |