| Titulo | After the News |
| Brief | We witness various scenes of reporters covering disasters around the world: war, earthquakes, storms. After their striking news reports, each journalist crew packs up their gear, preparing to move on to the next assignment. Strangely, in parallel, the sun begins to shine once again, the injured rise from their stretchers, remove their oxygen masks, as if nothing had happened, as if these tragedies lasted only the duration of the news.The voiceover then explains: |
| Agência | STRIKE |
| Campanha | After the News |
| Anunciante | Handicap International |
| Marca | Humanity & Inclusion |
| Data da primeira Transmissão/Publicação | 2023 / 8 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| História | The campaign invites the public to step back and question the frenetic pace of current events and the notion of long-term commitment. This is the first communication campaign to use real-time 3D technology in France. |
| História (língua original) | La campagne invite à une prise de recul, et amène le public à se questionner sur le rythme frénétique de l’actualité et la notion d’engagement de long terme. Il s’agit de la première campagne de communication réalisée grâce à la technologie 3D temps réel en France |
| Problema | A disaster doesn't stop at what you see: a long-term response is needed to help people return to life as normally as possible, strengthen their resilience and contribute to global, sustainable development. |
| Problema (língua original) | Un désastre ne s’arrête pas à ce que l’on en voit : il est nécessaire d’apporter une réponse sur le temps long pour accompagner au mieux les individus à retrouver une vie la plus normale possible, renforcer leur résilience et contribuer à un développement global et pérenne. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director de publicidade | Sylvain Ogier |
| Director de publicidade | Yasmine Silem |
| Director de publicidade | Elsa Esteves |
| Chief Executive Officer (CEO) | Jérôme Gonfond |
| Chief Strategy Officer | Pierre Bellefleur |
| Director criativo | Rémi Lascault |
| Director de arte | Alba Menendez |
| Redator | Jeanne Perrone |
| Produtor | Mélina Audoux |
| Produtora | Dust Films |
| Produtor executivo | Victor Simonnet |
| Pós-produção | Digital District |
| Produtora | Les Enfants |
| Realizador | Olivier Staub |
More Work
SEE ALLCome Back Down To Earth
- MARCA:
- Terre de Liens
- AGÊNCIA:
- STRIKE
AfterNews
- MARCA:
- Humanity & Inclusion
- AGÊNCIA:
- STRIKE