| Titulo | Marriage Unblocked |
| Agência | Nord DDB STO |
| Campanha | Marriage Unblocked |
| Anunciante | Björn Borg |
| Marca | Björn Borg |
| Posted | Janeiro 2019 |
| Sector Empresarial | Instituições, organizações não governamentais |
| História | Marriage Unblocked is a marriage registry open for everyone no matter the label, powered by blockchain technology.Swedish sports fashion brand Bjorn Borg have long been an ambassador for equality. During the past years a new way to trade and store data called blockchain has shook the financial world. So when the world was busy talking about how blockchain technology could revolutionize monetary systems, we found it could help us with a far more important cause.Same-sex marriages are still illegal in the 87% of the world's countries. Since all marriages are registered by states, you can’t register a marriage if it’s not accepted by your country.Together with computer engineers, we developed a global marriage registry open for everyone, only this time the marriages are legitimised by the blockchain community and stored in zeroes and ones. The registry can be accessed through www.marriageunblocked.com and is a way for same-sex couples to cement their love forever. Once the marriage is uploaded on the blockchain, it can’t be changed or altered and is there eternally, out of reach of discriminatory states.The initiative gained massive attention, as the launch correlated with the 2018 Russia world cup and an ongoing conversation about discrimination and equal love. Over 200+ publications all over the world covered the story which resulted in hundreds of marriages already during the first week. The campaign ignited a conversation about how innovative use of technology can fight discrimination and empower humanity. |
| Tipo de Mídia | Case Study |
| Marketing Director | Jonas Lindberg Nyvagn |
| Brand Director | Johanna Juhlin |
| Client Services Manager | Madeleine Almgren |
| Client Services Manager | Åsa Scherman |
| PR and Social Media Manager | Emma Bengtsson |
| Redator | Martin Lundgren |
| Director de arte | Fredrik Simonsson |
| Director de arte | Ida Jonsson |
| Director de arte | Tove Andersson |
| Director de arte | Anna Salonen |
| Chief Creative Officer | Andreas Dahlqvist |
| PR Director | Susanne Johansson |
| UX Designer | Felipe Fiuza |
| UX Designer | Anna Johansson |
| Account Manager | Victor Forsberg |
| Director de contas | Hanna Ternström |
| Social Media Manager | Robin Löthberg |
| Produtora | House |
| Realizador | Haris Badic |
| Director de fotografia | Georg Bungard |
| Produtor | Tomas Wall |
| Cinematografia | Lionel Cabrera |
| Designer | Sebastian Reinbring |
| Retocador digital | Anders Wadin |
| Editor | Haris Badic |
| Editor | Robert Eskekärr |
| Digital Production Company | Winter |
| Digital Production Company | Superblocks |
| Developer | Marcus Forsberg |
| Developer | Marc Biskop |
| Developer | Rickard Lundén |
| Chief Executive Officer (CEO) | Thomas Backlund |
| Chief Operating Officer (COO) | Carl Gärdsell |
More Work
SEE ALLFace the Hidden Facts
- MARCA:
- Tradera Used goods
- AGÊNCIA:
- Nord DDB STO
Swap drugs for sportswear – workout is the new high
- MARCA:
- Björn Borg Sportswear
- AGÊNCIA:
- Nord DDB STO
Marriage Unblocked
- MARCA:
- Björn Borg
- AGÊNCIA:
- Nord DDB STO
Belly getting hit by sound waves
- MARCA:
- Klarna
- AGÊNCIA:
- Nord DDB STO
The Fish
- MARCA:
- Klarna
- AGÊNCIA:
- Nord DDB STO
Who cares?
- MARCA:
- Swedish Armed Forces
- AGÊNCIA:
- Nord DDB STO
The Polo Principle
- MARCA:
- Volkswagen
- AGÊNCIA:
- DDB Copenhagen
The Winter Adjusted Offer
- MARCA:
- Volkswagen
- AGÊNCIA:
- Nord DDB STO
Speed Camera Lottery
- MARCA:
- Volkswagen
- AGÊNCIA:
- Nord DDB STO