Costa Coffee - "Made a Little Better"

Wunderman Thompson UK

Wunderman Thompson UK London, Reino Unido

8924

Marca: Costa Coffee
País: Reino Unido

Anunciante: Costa Coffee

Titulo	Made a Little Better
Agência	Wunderman Thompson UK
Campanha	Made a Little Better
Anunciante	Costa Coffee
Marca	Costa Coffee
Data da primeira Transmissão/Publicação	2023 / 3
Sector Empresarial	Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço
História	The TV ad follows an unlucky-in-love young woman who is waiting to hear back from her date, following her as she goes about her morning routine, eventually ending up in Costa Coffee, where a friendly barista and a freshly crafted coffee helps her to turn her frown upside-down.
Filosofia	The integrated campaign, created by Wunderman Thompson UK, part of the WPP Open X team, will showcase ‘Made a Little Better’, a new creative platform for the Nation’s Favourite Coffee Shop. Buying a coffee is often far more meaningful than reaching for your next caffeine hit. It’s an emotional lift with the power to make your day a little better; something increasingly true since the pandemic, as people appreciate the small things that lift their mood. That cup of coffee is more than just a drink, it’s an experience, something that lies at the heart of Costa Coffee. As part of the WPP Open X team, integrated marketing agency Wunderman Thompson UK has created a new creative platform and integrated campaign for Costa Coffee. ‘Made a Little Better’ centres around the insight that ‘everything is made a little better when your coffee is’, allowing Costa Coffee to humorously depict deeply relatable, challenging human moments, and show how a coffee can lift us up, give us a break, a treat, or be used to form a connection. Live throughout March and April across print, radio and video-on-demand; with executions that depict Costa Coffee drinkers battling through muddy dog walks, lengthy school plays, or sleepless nights with both kids in the ‘big bed’, finding resilience through the uplift found in their Costa Coffee cups.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Produtora	Stink Films
Empresa de produção	Trim Editing
Som	Factory Studios
Director executivo criativo	Tom Drew
Director assistente criativo	Anders Wendel
Director assistente criativo	Elliott Tiney
Equipa criativa	Will Simpson
Equipa criativa	Rowan Hopkins
Head of Art & Design	Guy Sexty
Senior Designer	Darren Rackham
Creative Artworker	Chrissy Carr
Global Client Lead	Sasan Saeidi
Head of Client Leadership	Jim Dyer
Managing Partner	Rafael Freitas
Diretor dos Negócios	Keeley Young
Senior Account Director	Sarah Taraq
Senior Account Director	Amy Mountstephens
Chief Strategy Officer	Sid McGrath
Diretor de Estratégia	Oliver Woolf
Senior Strategist	Jonny Park
Programme Director	Divya Chandegra
Creative Services Director	Maxene Edghill
Agency TV Producer	Javré Dow
Senior Producer	Kat Perry
Production Assistant	Isabel Chapman
Realizador	Tom Green
Produtor	Sara Nouman
Pós produção	Black Kite
Editor	James Forbes-Robertson
Still photographer	Dan Burn Forti
Retocador digital	Morph Retouch