Titulo | I Love Jeff Gordon |
Agência | Wieden + Kennedy |
Campanha | NASCAR '08 - EA Sports |
Anunciante | Electronic Arts Inc. |
Marca | EA Sports |
Posted | Julho 2007 |
Produto | NASCAR '08 |
Sector Empresarial | Consolas de videojogos |
Legenda | How Does It Feel? |
História | Focusing on the love / hate relationship that many NASCAR fans have with Jeff Gordon, this spot sheds light on one video game racing fans reasons for disliking him the bumps, the drafts, and how he can never retake the lead one Gordon grabs a hold of it. |
Problema | To create excitement around the launch of NASCAR 08 and reach both hardcore NASCAR fans looking for another venue to experience the thrill of the track, as well as Racing gamers who love the excitement of a good racing game. |
Tipo de Mídia | Televisão |
Comprimento | |
Empresa de design sonoro | Joint Editorial House |
Director criativo | Jose Cabaco |
Director criativo | Tim Wolf |
Redator | Matt Murphy |
Director de arte | Matt Murphy |
Director de arte | Sean Donnell |
Director de contas | Steve Barry |
Director de contas | Victoria Krueger |
Produtor da agência | Endy Hedman |
Director executivo criativo | Jelly Helm |
Director executivo criativo | Steve Luker |
Produtor executivo da agência | Ben Grylewicz |
Produtora | Form |