Toyota C-HR Hybrid - "Tokyo"

T&Pm

T&Pm Rome, Itália

10361

Titulo	Tokyo
Agência	T&Pm
Campanha	Choose Everything
Anunciante	Toyota Motor Corporation
Marca	Toyota C-HR Hybrid
Data da primeira Transmissão/Publicação	2018 / 8
Sector Empresarial	Automóveis
Filosofia	Through the new claim, the campaign reinforces the strategic positioning of the car: starting from the distinctive features of hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotioning contrast between apparently incompatible values (dynamism vs respect, power vs silence, style vs energy). The result is a complete, aware, waiver-free choice: Toyota C-HR Hybrid.
Tipo de Mídia	Exterior
Director criativo	Fabrizio Caperna
Redator	Roberto Ottolino
Redator	Luca Scarponi
Director de arte	Giambattista Menna
Director de arte	Eugenio Chiapparelli
Director de arte	Sara Madeo
Planning Director	Erwin Corio Flores
Business Director	Cristiano Casassa Mont
Account Director	Marco Marinucci
Account Supervisor	Paola Giordo
Project Manager	Federica Pasculli
Agency Producer	Ella Elliott
Production Company	Mercurio Cinematografica
Produtor executivo	Luca Fanfani
Producer	Jessica Ferguson
Assistant Producer	Francesca Passalia
Film Director	David Holm
DOP	Justin Henning
Editor	Stuart Greenwald
Colourist	Orash
VFX / 3D Production	Bluepill
Post Producer	Roberta Caimi
Sound Designer	Guido Smider
Photographer	Markus Wendler