Oreo - "Smile With Oreo"

Leo Burnett Indonesia

Leo Burnett Indonesia Jakarta , Indonésia

1817

Marca: Oreo
País: Indonésia

Anunciante: Mondelez

Titulo	Smile With Oreo
Agência	Leo Burnett Indonesia
Campanha	Smile with Oreo
Anunciante	Mondelez
Marca	Oreo
Data da primeira Transmissão/Publicação	2022 / 4
Sector Empresarial	Biscoitos, pão, bolachas
História	Given that there are 13 unique smiles which Thai people are used to, we artistically represented our smiling cookie to capture these unique smiles through design and animation. These smiles were available on GIPHY.
Filosofia	Songkran, was an opportune time for OREO to reactivate it’s Stay playful platform and rebuild lost in- home consumption. The challenge though was despite reopening of the economy, the impact of Covid had taken away the smiles (happiness) from the land of smiles. OREO” as a catalyst of playful connections with its equity of the smiling cookie, a symbol of playfulness, wanted to encourage Thai people to get their ‘lost’ smiles back. With our “Smile with Oreo’ Campaign we aimed to make Thailand smile again during the most playful season in Thailand, the “Songkran Festival. Given that there are 13 unique smiles which Thai people are used to, we artistically represented our smiling cookie to capture these unique smiles through design and animation. These smiles were available on GIPHY. An unique partnership with Tiktok to ccreate the platform’s first-of-its-kind smile challenge – #SmileWithOreo Working with LINE, we created stickers for chat
Problema	OREO despite years of presence in Thailand has not managed to win hearts of Thai people. Compounding our challenges, Co-vid had led to consumption drop by a huge 15% , with a share loss of -0.4pp vs YTD May’20, as well as the total Cookies Segment in Thailand also was suffering and showed a decline of -20%.
Tipo de Mídia	Social Media
Comprimento	116 seconds
Mercado	Tailândia
Director de publicidade	Nikhil Rao
Director de publicidade	Vikram Chandratrey
Director de publicidade	Leonita Fransisca
Director de publicidade	Alvin Miranda
Director de publicidade	Nattida Anuntnart
Director de publicidade	Tanat Anutrakulchai
Chief Executive Officer (CEO)	Sony Nichani
Chief Creative Officer	Ravi Shanker
Regional Business Director	Monideepa Nandi
Chefe de grupo criativo	Achmad Fauzi
Director de arte	Chairul Maulana
Equipa criativa	Pingkan Lumanauw
Designer gráfico	Rico Eksa
Head of Design	Tomohira Yanagihara
Designer	Daisuke Kimura
Designer	Yuki Akiba
Designer	Shigenori Ohara
Planeador	Bilal Abdulrachman
Associate Account Director	Avisenia Qashashi
Project Manager	Widya Kusumawati
Produtor da agência	Anti Istianti
Produtora	Directors Think Tank
Realizador	Carolyn Chon
Post	Two AM Music Studios Malaysia
Audio Post Production	Tank3
Audio Post Production	Two AM Music Studios Malaysia
Compositor	Two AM Music Studios Malaysia
Offline	Syed Aadlie
Pós-produção	Syed Aadlie
Design de imagens	Chua Yun Wen
Grade	Katelyn Tan
Agência de Mídia	Spark Foundry
Planejador de Mídia	Wanwisa Sutaepakul
Digital Planning Director	Kumar Prashan
Planejador de Mídia	Daracha Thongtae
Post Production Supervisor	Ralph Ooi
Pós produção	Hafiza Yussaini
Motion Graphics Designer	Xin Yi Ang
Empresa de design sonoro	Fuse Family Pte Ltd
	Siti Nur
Project Manager	Qianshu Cheng