Titulo | Dots |
Titulo (língua original) | Pontos |
Agência | WMcCann |
Campanha | Dots - DNFB |
Anunciante | Dorina Nowill Foundation for the Blind |
Marca | Dorina Nowill Foundation for the Blind |
Data da primeira Transmissão/Publicação | 2007 / 4 |
Produto | Institucional |
Sector Empresarial | Acções caridade, fundações, voluntariado |
Legenda | They can see |
História | A person formed by white dots walks across a black background. Then, everything disappears and a person that was walking transforms into a text in Braille. |
Filosofia | The solution was to create a spot that would make people aware that the books in Braille are one of the main channels for blind and visually impaired people. |
Problema | To collect donations to produce books in braille for the blind. |
Resultado | Campaign is still on air. It has had positive repercussion so far, collecting donations for the cause. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Brasil |
Director de arte | Daniel Chagas Martins |
Redator | Mario Cintra |
Director criativo | Adriana Cury |
Realizador | Nando Cohen |
Director criativo | Danilo Janjácomo |
Executivo de contas | Diogo Monteiro |
Produtor da agência | Paula Moraes |
Director de contas | Nicia Passos |