International Red Cross day - "Soldier"

DDB Oslo AS

DDB Oslo AS Oslo, Noruega

4043

Titulo	Soldier
Agência	DDB Oslo AS
Campanha	Red Cross May 8th Campaign
Anunciante	Red Cross
Marca	International Red Cross day
Posted	Junho 2007
Produto	There are rules to war (Humanitarian law)
Sector Empresarial	Instituições, organizações não governamentais
História	The ads are part of the Norwegian May 8th Campaign (The International Red Cross day) focusing on International Humanitarian Law and that there are rules to war.
Filosofia	Illustrate the brutality that women in War and Conflicts situations are subjected to.
Problema	To create awareness and public opinion about International Humanitarian Law and that the Red Cross has a mandate to ensure that the rules are held. This years campaign had a special focus on Women in War and Conflict situations. Rape is used as a weapon in war, and many women suffer in conflict situations not only by loosing a husband,father or son but by being abused themselves.
Resultado	3 700 people sent SMS in a 14 days period.
Tipo de Mídia	Imprensa e publicações
Mercado	Noruega
Director de arte	Joachim Bjørndahl
Director de contas	Gjermund Stenberg Eriksen
Director de arte	Tone Garmann
Redator	Kenneth Lamond Johansen
Fotógrafo	Sebastian Ludvigsen
Other	Hanne Bismo Steen
Mac Operator	Stephan Von Samson
Fotógrafo	Simon Watson