Apartheid Museum - "Massacre"

OpenCo

OpenCo Sandton, África do Sul

3691

Titulo	Massacre
Agência	OpenCo
Campanha	Make sense of the past
Anunciante	Apartheid Museum
Marca	Apartheid Museum
Posted	Setembro 2015
Sector Empresarial	Direitos humanos
Legenda	Make sense of the past Apartheid Museum Make sense of the present
História	In 2015, there is an all-too-common tendency to believe that the history of Apartheid is no longer relevant, and that it doesn’t affect contemporary South Africa. We were tasked with creating a campaign that would re-affirm the relevance of the history of Apartheid in contemporary South Africa. In so doing, we would be able to attract more people, especially the younger generation, to the Apartheid Museum. We compared the social context of Apartheid-era South Africa with the state of South Africa today. Very quickly it became clear that the imperative to understand the history of Apartheid has never been more urgent. As a country, we are still battling against destructive patterns established during Apartheid, which continue to manifest themselves in modern South African life: ‘riot’, ‘strike’, ‘murder’, 'mob' and ‘massacre’ are unfortunately still a part of the country’s lexicon.
Tipo de Mídia	Imprensa e publicações
Chief Creative Officer	Louis Gavin
Director executivo criativo	Rob Rutherford
Director criativo	Darren Borrino
Estrategista	Sean Donovan
Director de arte	Sheldon Stewart
Director de arte	Darren Borrino
Redator	Rob Rutherford