Titulo | Substitutes |
Titulo (língua original) | Suplentes |
Agência | Saatchi & Saatchi Argentina |
Campanha | Sprite Zero |
Anunciante | Coca-Cola Company |
Marca | Sprite |
Data da primeira Transmissão/Publicação | 2011 / 5 |
Sector Empresarial | Bebidas carbonadas |
Problema | <!--[if gte mso 9]><xml> Normal 0 21 false false false FR X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> No one can deny that when you start dating, after a while you start to feel more relaxed, and stop paying as much attention to your appearance as at the beginning of the relationship. It’s as if you had worked hard for that moment, and once you achieve the goal you can throw in the towel, because you have both signed the contract. But what happens when one of you starts looking around elsewhere? You can find more interesting people with more attitude; similar to how it was with your partner at the beginning of the relationship. We call these people “SUBSTITUTES”, the ones who are there on the sidelines, waiting for their chance to play the game, while they take a refreshing sip of Sprite Zero. |
Tipo de Mídia | Televisão |
Mercado | Argentina, Bolívia, Chile, Paraguai, Perú, Uruguai |
Director executivo criativo | Maxi Itzkoff |
Director executivo criativo | Mariano Serkin |
Director criativo | Joaquín Espagnol |
Director criativo | Miguel Usandivaras |
Redator | Matias Eusebi |
Director de arte | Ammiel Fazzari |
Produtor da agência | Adrian Aspani |
Produtor da agência | Ezequiel Ortiz |
Account Manager | Ana Bogni |
Account Manager | Magdalena Kelly |
Account Manager | Josefina Tuzinkevisz |
Produtora | Nunchaku Cine |
Produtor executivo | Claudio Pastorino |
Produtor executivo | Juan Manuel Menvielle |