Tata Sky - "First Fight"

Ogilvy India

Ogilvy India Mumbai, Índia

4567

Marca: Tata Sky
País: Índia

Anunciante: Tata Sky Ltd.

Titulo	First Fight
Agência	Ogilvy India
Campanha	#KyaDinThe
Anunciante	Tata Sky Ltd.
Marca	Tata Sky
Data da primeira Transmissão/Publicação	2017 / 6
Sector Empresarial	Programas e canais de televisão e rádio
História	Tata Sky has launched a new ad campaign featuring veteran actor Sharmila Tagore. Consisting of three digital films, the new campaign promotes the classic cinema offering in partnership with Shemaroo Entertainment. Titled #KyaDinThe, the campaign features a grandmother (Sharmila Tagore) helping her grandson to woo his girlfriend. Most of grandma's love tips come from the classic Hindi movies. In the first ad, the grandmom extracts a confession from her grandson that he's actually in love with that girl he's frequently chatting with. In the second ad, as the boy prepares to go for his first date his mood is dampened by a shower of rain. The grandmom shows him scenes from movies in the past when small talk became poetry in the rain. Then, the grandson is sulking over his first fight with his girlfriend. Lessons from classic Hindi movies again come to the rescue in the third ad film.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Director executivo criativo	Sukesh Nayak
Creative Director, Copywriter	Nishant Pratap
	Pratheeb Ravi
Produtor	Payal Arora
Creative controller (copy)	Chhavi Sahni
Creative controller (art)	Soumen Nath
Vice President (VP)	Jaikishan Menon
Director de contas	Karuna Nayak
Executivo de contas	Sharon Faria
Planning Director	Priyanka Nair
Realizador	Sana Ahmed
Realizador	Beeswaranjan Pradhan
Actor/celebridade	Sharmila Tagore
Produtora	Hot Films