Titulo | Bedside Table |
Agência | Conill |
Campanha | Miami Short Film Festival |
Anunciante | Miami Short Film Festival |
Marca | Miami Short Film Festival |
Data da primeira Transmissão/Publicação | 2011 / 11 |
Sector Empresarial | Feiras, eventos e festivais |
História | The challenge for a short film festival is to attract people who are not interested in this particular short format. The solution we offered to our client was to show the audience how a short situation could be better than a long one.The target we were trying to reach was young adults with a curiosity for arts and culture. They live in Miami because they like a city that offers them lots of fun and party. So the idea we came up with was to show them that in Miami their life is closer to a short film than it is to a feature. The situation in the execution is edgy and simple, and has a strong end, just like a short film. This piece was part of a campaign that also included two suitable to air TV spots. |
Tipo de Mídia | Televisão |
Realizador | Francisco Pugliese |
Realizador | Pablo Buffagni |
Director de arte | Carlos Godinez |
Director de arte | Rony Cinco |
Director de arte | Tony Rhi |
Director de arte | Matias Aubi |
Redator | Federico Hauri |
Redator | Karen Acevedo |
Redator | Hernan Bacci |
Redator | Ariel Dress |
Director assistente criativo | Ana Testa |
Director criativo | Rafael Ramirez |
Chief Creative Officer | Pablo Buffagni |