Titulo | Countdown |
Agência | Wieden + Kennedy |
Campanha | Madden NFL '08 - EA Sports |
Anunciante | Electronic Arts Inc. |
Marca | EA Sports |
Posted | Agosto 2007 |
Produto | Madden NFL '08 |
Sector Empresarial | Consolas de videojogos |
Legenda | It's in the game. |
História | This spot portrays the anticipation of Madden and the need for the competition and camaraderie that football brings to everyone. Through a montage of shots featuring a proud Madden fan showing off his entire game collection, portraits of XBOX Live gamer tag jerseys, and guys tossing around a football during lunch break on a loading dock, among other things, we get a sense for how eager football fans are for August 14, the day Madden 08 appears in stores. |
Problema | To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08. |
Tipo de Mídia | Televisão |
Comprimento | |
Empresa de design sonoro | Joint Editorial House |
Pós-produção | Joint Editorial House |
Audio Post Production | Joint Editorial House |
Director criativo | Jose Cabaco |
Director criativo | Tim Wolf |
Redator | Will Ulbricht |
Director de arte | Lee Jennings |
Director de contas | Steve Barry |
Director de contas | Victoria Krueger |
Produtor | Corey Bartha |
Director executivo criativo | Jelly Helm |
Director executivo criativo | Steve Luker |
Produtor executivo da agência | Ben Grylewicz |
Produtora | RadicalMedia |
Produção musical | Pump Audio, Inc. |