Lisa Nichols
Director executivo criativo at TBWA\Manchester
Huntington Beach, Estados Unidos
TituloHopeline 3
Agência
Campanha The Hopesearch
Anunciante PAPYRUS
Marca PAPYRUS
Data da primeira Transmissão/Publicação 2024 / 1
Sector Empresarial Associações de informação e de luta contra doenças
História For those suffering from suicidal thoughts, night can be the hardest time. It’s desolate. It’s dark. It can feel hopeless. And there’s nobody around to talk to. Friends and family are soundly asleep in bed. No wonder between midnight and 4am is the time searches for suicide peak. To launch PAPYRUS’s new 24/7 suicide helpline, HOPELINE247, we used stark night-time photography and a simple wordsearch. Lost in the Zs of sleep, are all the words of support a suicidal person may be looking for at this time.
Tipo de Mídia Exterior
Director de arte
Redator
Director executivo criativo
Director executivo criativo
Fotógrafo
Head of Design
Director de contas

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