SPAR - "Finding Christmas"

Publicis Dublin

Publicis Dublin Dublin, Irlanda

Prêmios

4734

Marca: SPAR
País: Irlanda

Anunciante: BWG Foods

Titulo	Finding Christmas
Agência	Publicis Dublin
Campanha	Treequel
Anunciante	BWG Foods
Marca	SPAR
Data da primeira Transmissão/Publicação	2022 / 11
Sector Empresarial	Grandes armazéns, supermercados
Filosofia	Revisiting the spirit of SPAR’s 2012 classic advert, it picks up the original theme of ‘Finding Trees’ 10 years on. Rather than featuring genuine traditional Christmas trees only, the campaign showcases structures that naturally resemble or have been augmented to resemble Christmas trees. It continues with the original message; ‘wherever you find the tree, we hope you like what’s under it’, reflecting SPAR’s famous ‘under the tree’ tagline. Reflecting SPAR’s connectedness with its local community, SPAR has augmented the cast of the new campaign with non-actors gathered through street-casting from the various communities filmed across Ireland. These included two of the original cast from the 2012 film, featured originally as two young primary school pupils but now 10 years older. The soundtrack has been specially produced by a supergroup of emerging musical talents with Meath folk duo ‘Water’s Edge’, twin sisters Katie and Aoife Lynch , on lead vocals in a new rendition of The Raveonettes’ modern class, ‘The Christmas Song’, which featured in the original. The integrated campaign includes DOOH, activations across social channels and engagement across the retail network.
Tipo de Mídia	Integrated Media/360 Activation
Comprimento	60 seconds
Trilha sonora	‘Water’s Edge’ by Katie and Aoife Lynch
Director executivo criativo	Ronan Nulty
Senior Copywriter	Paul O’Loughlin
Redator	Lucy Mortell
Director de arte	Jose DeOliveira
Chefe de produção	Niamh Skelly
Managing Diretor	Geraldine Jones
Senior Account Director	David Carter
Director de contas	Rachel Williamson
Senior Account Manager	Michelle Fadden
Account Manager	Alana Ryan
Head of Strategic Planning	Chloe Hanratty
Planeador estratégico	Niamh O’Shaughnessy
Director de publicidade	Suzanne Weldon
Director de publicidade	Colin Donnelly
Director de publicidade	John Moane
Director de publicidade	Daniel O’Connell
Director de publicidade	Helen Lalor
Director de publicidade	Jessica Walley
Director de publicidade	Eoin Hederman
Produtora	Antidote
Realizador	Chris Balmond
Produtor	Andrew Freedman
Director de fotografia	Eoin McLoughlin
Designer de produção	Joe Fallover
Editor	Julian Tranquille
Empresa de produção	The Quarry
VFX Artist	Hubert Montag
VFX Artist	Tom Fagan
Empresa de design sonoro	Folding Waves
Vocalists	Water’s Edge