Skoda - "Review Hacking"

DDB Paris

DDB Paris PARIS, França

Prêmios

7576

Marca: Skoda
País: França

Anunciante: Volkswagen Group

Titulo	Review Hacking
Agência	DDB Paris
Campanha	Review Hacking
Anunciante	Volkswagen Group
Marca	Skoda
Posted	Julho 2023
Sector Empresarial	Automóveis
Filosofia	In France, ŠKODA is way behind some of the leading automotive constructors such as Peugeot, Renault and Citroen, which share almost half of the market. While these brands are on everyones mind, it’s a bit more complicated for Škoda. So, how can we place the new ŠKODA FABIA on the radar of French people and make it emerge as a serious alternative to its competitors? ŠKODA and Track DDB present « Review Hacking” A campaign which is based on a phenomenon that has been expanding for years: in the car buying process, 80%* of buyers watch vidéo reviews, demos or opinion vlogs to inform them about the models they are interested in. As ŠKODA FABIA is not one of these car models, it is not one of these videos either. That’s why ŠKODA in collaboration with Track DDB has decided to hack the purchasing process by inviting the new ŠKODA FABIA in videos of star models that generate more traffic. In partnership with 3 YouTube influencers who are specialized in car reviews, the brand has modified the existing video reviews of 3 competing models: the Renault Clio, the Peugeot 208 and the Citroën C3 and added billboards of the new ŠKODA FABIA.
Tipo de Mídia	Case Study
Comprimento	84 seconds
Director de publicidade	Antoine Weil
Director de publicidade	Marie-Charlotte Bosvieux
Director de publicidade	Céline Hahn
Director de publicidade	Marc Salaud
Agency	TRACK DDB°
Chief Creative Officer	Alexander Kalchev
Director criativo	Benjamin Dessagne
Director criativo	stephane santana
Account Management	Vincent Leorat
Account Management	Coralie Bouillier
Account Management	Paul Pieuchot
Head of Social Media	Pierre Guengant
Social Media Manager	Edouard Frapier
Community Manager	Maxime Yeh