Amigos for Kids - "Roller"

Republica Havas

Republica Havas Miami, Estados Unidos

985

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Amigos for Kids
País: Estados Unidos

Anunciante: Amigos for Kids

Titulo	Roller
Agência	Republica Havas
Campanha	Misused Objects
Anunciante	Amigos for Kids
Marca	Amigos for Kids
Data da primeira Transmissão/Publicação	2023 / 4
Sector Empresarial	Acções caridade, fundações, voluntariado
História	On National Child Abuse Prevention Month in the United States, Amigos For Kids together with Republica Havas present “Misused Objects,” their new ad campaign. Since 1991, Amigos for Kids' mission has been to prevent child abuse and neglect by valuing children, strengthening families, and educating communities.
Filosofia	Child abuse and neglect are still largely considered a problem confined to poor families in low-income neighbourhoods. However, it can happen in any family regardless of socioeconomic status. That is what this campaign is meant to highlight.
Problema	Every day, five children die in the United States who are victims of abuse. Child abuse occurs in all social classes regardless of the religion, origin or age of the adults involved. This campaign shows Amigos For Kids’ commitment to the fight so that this happens less and less and also to clearly exemplify how those objects that are used to perpetrate abuse should only be used for the purpose for which they were created.
Tipo de Mídia	Imprensa e publicações
Chief Creative Officer	Tony Waissmann
Founder & CEO	Jorge Plasencia
Director de publicidade	Karina Pavone
Co-Founder / President	Luis Casamayor
General Manager	Anthony Bianco
Chief Strategy Officer	Catarina Goncalves
Director criativo	Melissa Smock
Director criativo	Ali Armas
Director de contas	ANNA DEL RIO CHONG
Produtor	Roberto Escandon
GENERAL PRODUCER	Gustavo Fernández
Media Supervisor	Mariela Esclusa
Fotógrafo	Claudio Napolitano
Produtor executivo	Betsabeth Basañez
RETOUCH AND COLOR PRODUCTION COMPANY	Taylor James