| Titulo | Pool |
| Titulo (língua original) | Piscine |
| Agência | CLM BBDO |
| Campanha | Luxury - Mars Petfood |
| Anunciante | Mars, Inc. |
| Marca | Frolic |
| Data da primeira Transmissão/Publicação | 2010 / 3 |
| Sector Empresarial | Comida para animais, produtos e serviços para o cuidado de animais domésticos |
| Legenda | She's only with him for his biscuits |
| História | The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course... |
| Filosofia | The agency thought up an offbeat approach that breaks away from Petfood market codes. |
| Problema | Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger. |
| Tipo de Mídia | Imprensa e publicações |
| Director executivo criativo | Gilles Fichteberg |
| Director executivo criativo | Jean-Francois Sacco |
| Director de arte | Lucie Valloton |
| Director de contas | Delphine Carpier |
| Account Manager | Julien Lemoine |
| Account Manager | Judith Romero |
| Account Manager | Thomas Laurent |
| Pós-produção | Clive Stewart |
| Pós-produção | Picto |
| Fotógrafo | Clive Stewart |
| Art Buyer | Sylvie Etchemaité |
| Print Producer | Sylvie Etchemaité |
| Director de publicidade | Maud Roussel |
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