| Titulo | Puckwell |
| Agência | Wieden + Kennedy |
| Campanha | Puckwell |
| Anunciante | Electronic Arts Inc. |
| Marca | EA Sports |
| Posted | Setembro 2007 |
| Produto | NHL '08 |
| Sector Empresarial | Consolas de videojogos |
| Legenda | It's in the game. |
| História | Shot entirely in game footage, and featuring a take on the 1980s Rockwell hit Somebodys Watching Me, this spot illustrates how the newly-improved AI of the players has changed from NHL 07 to NHL 08. Juxtaposing the aggressive nature of hockey with the melody, lyrics and voice of the player who sings it, the spot shows offensive players always glancing around them, aware that theyre being stalked by defenders. Their usual maneuvers arent working anymore. Eric Staal, cover athlete of the game, eventually swoops in and crushes a defender not paying attention. |
| Problema | To create momentum and a high level of excitement around the launch of NHL 08, and introduce the gaming community to the new and innovative AI element in the game. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Pós-produção | Joint Editorial House |
| Audio Post Production | Joint Editorial House |
| Empresa de design sonoro | Joint Editorial House |
| Director criativo | Jose Cabaco |
| Director criativo | Tim Wolf |
| Redator | Ross McSweeney |
| Director de arte | Jason Berry |
| Director de contas | Steve Barry |
| Account Manager | Victoria Krueger |
| Produtor da agência | Jessica Staples |
| Director executivo criativo | Jelly Helm |
| Director executivo criativo | Steve Luker |
| Produtor executivo da agência | Ben Grylewicz |
| Produção musical | HUM |
More Work
SEE ALL2012
- MARCA:
- Chevrolet
- AGÊNCIA:
- Goodby Silverstein & Partners
Tommy
- MARCA:
- Chevrolet
- AGÊNCIA:
- Goodby Silverstein & Partners
Status
- MARCA:
- Chevrolet
- AGÊNCIA:
- Goodby Silverstein & Partners