| Titulo | Countdown |
| Agência | Wieden + Kennedy |
| Campanha | Madden NFL '08 - EA Sports |
| Anunciante | Electronic Arts Inc. |
| Marca | EA Sports |
| Posted | Agosto 2007 |
| Produto | Madden NFL '08 |
| Sector Empresarial | Consolas de videojogos |
| Legenda | It's in the game. |
| História | This spot portrays the anticipation of Madden and the need for the competition and camaraderie that football brings to everyone. Through a montage of shots featuring a proud Madden fan showing off his entire game collection, portraits of XBOX Live gamer tag jerseys, and guys tossing around a football during lunch break on a loading dock, among other things, we get a sense for how eager football fans are for August 14, the day Madden 08 appears in stores. |
| Problema | To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Empresa de design sonoro | Joint Editorial House |
| Pós-produção | Joint Editorial House |
| Audio Post Production | Joint Editorial House |
| Director criativo | Jose Cabaco |
| Director criativo | Tim Wolf |
| Redator | Will Ulbricht |
| Director de arte | Lee Jennings |
| Director de contas | Steve Barry |
| Director de contas | Victoria Krueger |
| Produtor | Corey Bartha |
| Director executivo criativo | Jelly Helm |
| Director executivo criativo | Steve Luker |
| Produtor executivo da agência | Ben Grylewicz |
| Produtora | RadicalMedia |
| Produção musical | Pump Audio, Inc. |
More Work
SEE ALL2012
- MARCA:
- Chevrolet
- AGÊNCIA:
- Goodby Silverstein & Partners
Tommy
- MARCA:
- Chevrolet
- AGÊNCIA:
- Goodby Silverstein & Partners
Status
- MARCA:
- Chevrolet
- AGÊNCIA:
- Goodby Silverstein & Partners