Festival of Animation Berlin - "In Berlin, Only Animation Beats Reality"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Alemanha

Prêmios

1150

Marca: Festival of Animation Berlin
País: Alemanha

Anunciante: Festival of Animation Berlin

Titulo	In Berlin, Only Animation Beats Reality
Agência	INNOCEAN Europe
Campanha	Festival of Animation Berlin
Anunciante	Festival of Animation Berlin
Marca	Festival of Animation Berlin
Data da primeira Transmissão/Publicação	2020
Sector Empresarial	Publicidade e comunicação
História	A woman married to the Berlin Wall, a pony going for a ride on the S-Bahn, a nudist chasing a wild boar. There’s no doubt that Berlin is home to the weirdest stories. With this in mind, for our first campaign for Festival of Animation Berlin, we had the insight: “In Berlin, only animation beats reality.”. We expressed this concept in various directions, starting with a series of animations based on true Berlin stories that debuted on the Berliner Fenster and online media. To find more true, yet weird Berlin stories, we went to the one place that has surely witnessed lots of them: the Späti – a sort of typical Berliner convenience store, originally from East Berlin. We teamed up with three extremely “hood” Spätis and brought to life their craziest true stories in a series of mini-docs. Their owners became FAB ambassadors, inspiring stickers using classic Späti phrases and were also invited to be exclusive jury members of the Späti Award – for the best Berliner animation according to them, naturally. We also collaborated with Fritz-Kola to develop a special edition bottle available only at our collaborating Spätis and the festival. Along with the Späti stories, we developed a poster campaign in which we invited illustrators to share their own vision of “In Berlin, only animation beats reality.”. These posters resulted in a series of vibrant, colourful prints spread across Berlin’s most creative areas and train stations.
Tipo de Mídia	Case Study
Comprimento	60 seconds
Illustrator	Jo Taylor
Client Services Director	Jonathan Hill
Realizador	Sven Schrader
Editor	Sven Schrader
Fotógrafo	Sven Schrader
Director executivo criativo	Ricardo Wolff
Fotógrafo	Ricardo Wolff
Illustrator	Juan Molinet
Director de arte	Bruno Oppido
Produtor da agência	Fabian Barz
Director de arte	Ana Conrado
Produtor da agência	Allison Markert
Chief Creative Officer	Gabriel Mattar
Diretor dos Negócios	Bjoern Wilke
Illustrator	Egle Zvirblyte
Illustrator	Inga Ziemele
Estrategista	Odile Breffa
Redator	Giovanna Pereira
Redator	Nicolas Holz
Account Manager	Sophia Hollis
Illustrator	Fabio Benê
Illustrator	Robin Davey
Illustrator	Rik Nieuwdorp
Illustrator	Teco de Luccia
Illustrator	Anete Melece
Illustrator	Cyril Pedrosa
Realizador	Ljubisa Djukic
Illustrator	Ljubisa Djukic
Fotógrafo	Fernanda Viana Dias
Director de publicidade	Pia Djukic
Director de publicidade	Lucia Deyi
Director de publicidade	Daniel Demele
Director de publicidade	Jen Cruz
Director de publicidade	Monira Kamal
Director de publicidade	Lukas Thiele
Director de publicidade	Mario Gorniok
Audio Post Production	DaHouse
Produtora	Dyrdee Productions