Titulo | Child Obesity |
Agência | Brown Parker & DeMarinis Advertising |
Campanha | Child Obesity |
Anunciante | Parents Step Up, Inc. |
Marca | Child Obesity |
Posted | Mai 2007 |
Sector Empresarial | Saúde e produtos farmacêuticos |
Legenda | Over 70% of Obese Kids Will Carry Their Extra Weight for the Rest of Their Tragically Short Lives. |
Filosofia | Bring together three of the most trusted healthcare brands in the market to join forces and ask parents to step up to help resolve this crisis. |
Problema | Raise awareness that childhood obesity has reached epidemic heights. |
Tipo de Mídia | Imprensa e publicações |
Mercado | Estados Unidos |
Director de contas | Jason Brown |
Executivo de contas | Steven Gross |
Director criativo | Ward Parker |
Director criativo | Vincent DeMarinis |
Fotógrafo | Vincent DeMarinis |