| Titulo | Writers 1942 |
| Agência | Team One |
| Campanha | To The Pursuit |
| Anunciante | Lexus |
| Marca | Lexus |
| Posted | Janeiro 2007 |
| Sector Empresarial | Automóveis |
| Legenda | The pursuit of perfection. |
| História | Four Lexus spots were created especially for the 64th Annual Golden Globe Awards. These executions give a glimpse into the creative process of screenwriting, musical scoring and wardrobe development to ultimately deliver iconic moments in movies and television as a result of their pursuit of perfection. |
| Problema | The presence of these ads during the awards show was intended to be reflective of Lexus continued attention to behaving as an innovative brand that pursues new ways to reach our audience in a contextually relevant manner. These ads were also a demonstration of the Lexus brands philosophy of The Pursuit of Perfection. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Americas, Estados Unidos |
| Executivo de contas | Jennifer Austin |
| Director executivo criativo | Chris Graves |
| Director de arte | John Hage |
| Produtor da agência | Beth Hagen |
| Assoc. Director of Strategic Planning | Meija Jacobs |
| Redator | Philip Squier |
| Produtora | GO Film |