Nike - "Do you suffer? 4"

VillarRosàs Barcelona, Espanha

4743

Titulo	Do you suffer? 4
Agência	VillarRosàs
Campanha	Do you suffer? - Nike
Anunciante	Nike
Marca	Nike
Posted	Novembro 2006
Sector Empresarial	Roupa Desportiva
Legenda	Do you suffer more when you run or when you don't go out for a run?
História	DO YOU SUFFER MORE WHEN YOU RUN OR WHEN YOU CAN'T GO OUT FOR A RUN? The campaign is aimed at core runners, non-professional runners who run more than five days a week. The creative strategy is based on an insight into runners. How they suffer when they run is less than their suffering when they can't run. Hence the campaign concept: "Do you suffer more when you run or when you can't go out for a run?" Production was by photographer Carlos Spottorno. The runners used were chosen from the target and they were taken to the limit of their strength. The aim was to get a realistic photograph that would reinforce the concept. The athletes were taken to the limit of their strength. One fainted, another vomited...
Tipo de Mídia	Poster
Mercado	Portugal, Espanha
Executivo de contas	Juan Badilla
Director criativo	Fernando Codina
Redator	Miguel Ángel Elizalde
Director de arte	Javier Gracia
Director de contas	Jordi Rosàs
Fotógrafo	Carlos Spotorno
Director executivo criativo	Oriol Villar
Director de arte	Marius Zorrilla
Produtora	SunnyDay