P.O.V. as if someone was in the process of hanging himself. Voice over tells highlights of a good live well lived. We understand, that the end is coming.The surprise is that this is a fly reflecting over live stuck on a flypaper.
Filosofia
Create a humoristic campaign, that would get people to thin about flypaper again.
Problema
Flypaper seemed old fashion. Time for the new generation to learn the most effective way to get rid off irritating flies in kitchen and eating areas (Czech Republic has a hudge cottage culture, where unwanted flies is a problem).
Resultado
To early to get exact numbers,but virals is sent by the thousands.