| Titulo | Oriental |
| Agência | AMV BBDO |
| Campanha | Jamie Oliver Campaign - Sainsbury |
| Anunciante | Sainsbury's |
| Marca | J Sainsbury |
| Data da primeira Transmissão/Publicação | 2002 / 2 |
| Produto | New Oriental Range of Food |
| Sector Empresarial | Grandes armazéns, supermercados |
| Legenda | Making Life Taste Better |
| História | To showcase the new Oriental Range at Sainsbury's in an innovative way using Jamie Oliver. |
| Filosofia | A Recipe for Success Since 2000, TV advertising has helped turnaround Sainsburys business fortunes delivering £1.12 billion in incremental revenue and a ROI of £27.25 for every advertising pound spent. In reinvigorating the brand mission of Pioneering better quality everyday food, it has given customers new food ideas that have encouraged them to shop, cook and eat differently. This has helped halt defection and enticed loyalists to spend more at Sainsburys, ultimately helping to improve shareholder value potentially to the tune of £1.76 billion. To show Jamie Oliver literally "go Oriental" with inspiration from the new range. To see him cook up an Oriental treat with the new ingredients available. |
| Problema | Advertise Sainbury's new Oriental range of food - the widest range of any supermarket. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Produtora | hla |
| Director executivo criativo | Peter Souter |
| Director de arte | Paul Young |
| Redator | Cam Mitchell |
| Realizador | JJ Keith |
| Producer | Ohna Falby |
| Produtor da agência | Simon Monhemius |
| Director de contas | Judith Frame |
| Actor/celebridade | Jamie Oliver |
| Director de publicidade | Sara Weller |
| Planeador estratégico | Rebecca Moody |
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