Visit London - "Park"

Y&R London

Y&R London London, Reino Unido

4968

Titulo	Park
Agência	Y&R London
Campanha	Be a free range Londoner - Visit London
Anunciante	Visit London Limited
Marca	Visit London
Data da primeira Transmissão/Publicação	2008 / 5
Produto	visitlondon.com
Sector Empresarial	Destinaçãoes (Países e lugares)
Legenda	Be a free range Londoner.
Problema	With 40% of the city taken up by green space or open water, London is the world’s greenest ‘global’ city, however, there’s reason to believe that many residents are either unaware of the local gems right on their doorstep – or are too apathetic to explore further. The campaign shows quirky egg-wearing Londoners enjoying a variety of what some may consider surprisingly inviting locations such as canal walkways and roof terraces. Targeted at young professionals in their 20s and 30s, and urban families with small children to entertain, the idea behind the creative is to challenge them to break their normal routine, tap into their ‘inner explorer’ and make the most of London’s great outdoors.
Tipo de Mídia	Imprensa e publicações
Mercado	Reino Unido
Director criativo	Damon Collins
Director de arte	Dan Hubert
Redator	Dan Hubert
Director de arte	Amber Casey
Redator	Amber Casey
Creative Planner	Lucy Howard
Director de contas	Holly Smith
Media Planner	Seeta Kalghatgi
Tipógrafo	Jason Hyde
Fotógrafo	Dave Stewart
Retocador digital	Mark Kendrick