| Titulo | Shake It Up |
| Agência | DENTSU CREATIVE |
| Campanha | Shake It Up |
| Anunciante | Valspar |
| Marca | Valspar |
| Data da primeira Transmissão/Publicação | 2024 / 3 |
| Sector Empresarial | Tintas, protetores de madeira, pincéis, adesivos |
| Filosofia | Dentsu Creative proudly introduces the vibrant "Shake It Up" Campaign for Valspar, the pioneers of paint choice and mixing. With an innovative approach, Valspar is set to transform paint selection and redefine the consumer experience. Inspired by the very process integral to paint mixing – the vigorous shaking that blends pigments with base paint – Shake It Up captures the excitement of customisation. Whether customers choose from the 2,000 pre-selected colours or opt for Valspar's cutting-edge colour-matching technology that offers around 2.2 million hues, the result is uniquely tailored paint, ready to transform any space. The campaign's flagship 30-second ad directed by Sye Allen, unfolds in a mundane beige living room inhabited by a young family. As the room begins to pulsate and shake, eliciting surprised reactions from its occupants, it undergoes a transformative journey, morphing into a vibrant teal epitomises Shake It Up's promise of injecting individuality, colour, and vitality into once lacklustre environments. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Empresa de produção | Marshall Street Editors |
| Música | SIREN |
| Director de publicidade | Jonathan Greeno |
| Director de publicidade | Tobie Lewis |
| Director de publicidade | Sarah Lloyd |
| Director de publicidade | Barnaby Jones |
| Chief Creative Officer | Caroline Pay |
| Chief Strategy Officer | Theo Izzard-Brown |
| Director criativo | Neil Walker |
| Equipa criativa | Lisa Goldie |
| Equipa criativa | Catherine Crocker |
| Diretor dos Negócios | Jenna Livesey |
| Project Director | Helen Fewings |
| Senior Production Director | Roz Prentice |
| Production Assistant | Cordelia Grossman |
| Estrategista | Mark Gorman |
| Client Partner | Will McIvoy |
| Director de contas | Umesh Sivaraman Iyer |
| Produtora | Kode Media |
| Realizador | Sye Allen |
| Produtor | Jack Beardsely |
| Offline Editor | Patric Ryan |
| Grade | Jax Harney |
| Online Studio | Smoke & Mirrors |
| Audio Post Production | Smoke & Mirrors |
| Post-production Producer | Ben Cruickshank |
| Compositor | Jamie Wilder |
More Work
SEE ALLTake:90
- MARCA:
- Guvna B
- AGÊNCIA:
- Grey London
Take:90
- MARCA:
- Guvna B
- AGÊNCIA:
- Grey London
PROCESSIONS 2
- MARCA:
- Artichoke
- AGÊNCIA:
- Grey London
PROCESSIONS
- MARCA:
- Artichoke
- AGÊNCIA:
- Grey London
David and Goliath
- MARCA:
- Lucozade Energy
- AGÊNCIA:
- Grey London
Effective Weapons
- MARCA:
- Caliber 59
- AGÊNCIA:
- Grey London
Original
- MARCA:
- Caliber 59
- AGÊNCIA:
- Grey London
Arduous Tests
- MARCA:
- Caliber 59
- AGÊNCIA:
- Grey London