Fire Kills - "Clock Change"

Y&R London

Y&R London London, Reino Unido

9776

Titulo	Clock Change
Agência	Y&R London
Campanha	Clock Change
Anunciante	Department For Communities & Local Government
Marca	Fire Kills
Data da primeira Transmissão/Publicação	2011 / 10
Sector Empresarial	Segurança pública, saúde e higiene
História	The advertisements highlight the association we’re making between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire. The headlines prompt people to act, for example: The advertisements, which launches on 24 October, highlight the association we're making between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire. The headlines prompt people to act, for example: "British summer time comes to an end soon. Make sure you don't. When you change your clock, test your smoke alarm." British summer time comes to an end soon. Make sure you don’t. When you change your clock, test your smoke alarm.”
Filosofia	The new national Fire Kills campaign will encourage people to test their smoke alarm when they change their clocks.
Tipo de Mídia	Viral
Produtora	MPC LDN
Director de contas	Graham Smith
Planeador	Neasa Cuniffe
Director de arte	Jerry Hollens
Redator	Mike Boles
Director criativo	Damon Collins
Director de publicidade	Mary-Ann Auckland
Produtor da agência	Jen Fewster
Realizador	Giles Revell
Produtor	Stella Pye
Director de fotografia	Andy Taylor Smith