Titulo | Sandcastle |
Agência | PMG |
Campanha | Life's a Trip |
Anunciante | Best Western |
Marca | Best Western |
Data da primeira Transmissão/Publicação | 2024 / 2 |
Sector Empresarial | Hotéis e resorts |
História | Best Western's new brand campaign, “Life’s a Trip,” puts the focus on the travel experience in all its unbridled glory. Brought to life by PMG, it marks the debut of the agency’s first integrated campaign for the hospitality leader that puts a fresh spin on the classic brand that appeals to leisure and business travelers alike. The campaign hinges on the insight that life and travel are not always easy. Both can be simultaneously vibrant, messy, draining and beautiful, and full of imperfections. And yet, often somehow perfect. Shot in LA by director Lloyd Lee Choi and set to a re-recording of the 1968 classic ‘The Weight’ by The Band, ‘Life’s a Trip’ features real people in real life scenarios – all captured through three emotionally-driven stories that align with data-informed, strategic brand personas, including a family, a retired couple and an adventurous duo. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Estados Unidos |
Mais Informações | www.bestwestern.com |
President | Jon Dupuis |
Director executivo criativo | Jon Dupuis |
Director executivo criativo | Kyle Kelley |
Director executivo criativo | Andrew Harper |
Director criativo | Justin Prichard |
Redator | Justin Prichard |
Director criativo | Lori Wittig |
Director de arte | Lori Wittig |
Produtora | Division7 |
Realizador | LLOYD LEE CHOI |
Managing Diretor | Kamila Prokop |
Executive Music Producer | Alfonso Emilio Vélez |
Som | Orbital Music |
Lead Editor | Elena DePalma |
Empresa de produção | Cutters LA |