Jon Dupuis
Global President at dentsumcgarrybowen
Encinitas, Estados Unidos
TituloSandcastle
Agência
Campanha Life's a Trip
Anunciante Best Western
Marca Best Western
Data da primeira Transmissão/Publicação 2024 / 2
Sector Empresarial Hotéis e resorts
História Best Western's new brand campaign, “Life’s a Trip,” puts the focus on the travel experience in all its unbridled glory. Brought to life by PMG, it marks the debut of the agency’s first integrated campaign for the hospitality leader that puts a fresh spin on the classic brand that appeals to leisure and business travelers alike. The campaign hinges on the insight that life and travel are not always easy. Both can be simultaneously vibrant, messy, draining and beautiful, and full of imperfections. And yet, often somehow perfect.

Shot in LA by director Lloyd Lee Choi and set to a re-recording of the 1968 classic ‘The Weight’ by The Band, ‘Life’s a Trip’ features real people in real life scenarios – all captured through three emotionally-driven stories that align with data-informed, strategic brand personas, including a family, a retired couple and an adventurous duo.
Tipo de Mídia Televisão
Comprimento
Mercado Estados Unidos
Mais Informações www.bestwestern.com
President
Director executivo criativo
Director executivo criativo
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Executive Music Producer
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Empresa de produção

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