Véronique Sels
Director executivo criativo at Digital District
Antwerp, Bélgica
TituloSugar Baby Love
Agência
Campanha Aids Awareness - AIDES
Anunciante Aides
Marca Aides
Data da primeira Transmissão/Publicação 2006 / 4
Sector Empresarial Associações de informação e de luta contra doenças
Legenda Live long enough to find the right one. Protect yourself.
Legenda (língua original) Vivez assez longtemps pour trouver le bon. Protégez-vous
História Created as a video-clip and beated by the song "Sugar Baby Love" by the Rubbet's, the video tells humorously the lovey-dovey epic of a little boy then of a young man who, after discovering his homosexuality lives his sexual life although he's suffering from homophobic attacks. We observe him year after year, searching for The big love. Till then, he protects himself during his encounters with condoms.
História (língua original) Conçu sous forme de clip, et rythmé par la musique « Sugar baby Love » du groupe « the Rubbet’s » le film conte avec humour l’épopée sentimentale d’un jeune garçon puis d’un jeune homme, qui, après avoir découvert son homosexualité, vit son identité sexuelle bien que victime d’attaques homophobes. On le suit au fil des années, à la recherche du grand amour. En attendant, il se protège lors de ses rencontres par l’utilisation du préservatif.
Filosofia This new campaign plays on many homosexual community's visual codes, even caricaturing it, in order to give value to the use of condom. But it also aims at denouncing the discrimination background in which gays live their sexual oientation. The latest agressions testify it.
Filosofia (língua original) Cette nouvelle campagne joue avec certains codes propres à la communauté homosexuelle, allant jusqu’à la caricature, afin de revaloriser l’usage du préservatif. Mais elle a aussi pour vocation de dénoncer le contexte de discriminations dans lequel les gays vivent leur orientation sexuelle. Les agressions récentes en témoignent de façon terrible.
Problema Although the gay comunity has been particularly sensitized with prevention since the very beginning of the AIDS, we observe a resumption of non-protected practices these last few years. Nowadays, homosexuals reprensent a fourth of new diagnosed cases and more than 4 discover they disease everyday.(INvS)
Problema (língua original) Bien que la communauté gay ait été particulièrement sensibilisée à la prévention dès les débuts de l’épidémie du sida, on observe ces dernières années une reprise des pratiques non protégées. Aujourd’hui les homosexuels représentent près d’un quart des nouveaux cas diagnostiqués et plus de 4 découvrent leur séropositivité chaque jour. (Chiffre INvS)
Tipo de Mídia Televisão
Comprimento
Mercado França
Trilha sonora Sugar Baby Love
Director de publicidade
Director de publicidade
Director de publicidade
Account Manager
Account Manager
Director criativo
Redator
Director de arte
Produtor da agência
Realizador
Produtora
Produtor
Pós-produção
Pós-produção
Editor
Production Artist
Model Making
Model Making
Model Making
Model Making
Model Making
Set-up
Animação
Animação
Animação
Animação
Animação
Animação
Animação
Render
Render
Render
Render
Flame artist
Supervision
Supervision
Supervision
Editor de Música

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