Jean-François Goize
Executive Creative Director at Brainsonic
Paris, França
TituloHotel of Doomed Meetings
Titulo (língua original)Hôtel du meeting désastreux
Agência
Campanha It's a lot better at Novotel
Anunciante Accor
Marca Novotel
Data da primeira Transmissão/Publicação 2014 / 11
Sector Empresarial Hotéis e resorts
Legenda It's a lot better at Novotel
Legenda (língua original) On est tellement mieux chez Novotel
História A series of visuals play humorously with all that we may fear when choosing the wrong hotel. All these negative experiences you can avoid with Novotel. 
Problema The brand provides an offer tailored to suit both leisure and business stays throughout its entire network.
Thus, the implementation of the brand promise: WE ARE SO MUCH BETTER AT NOVOTEL. 
Tipo de Mídia Exterior
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Account Manager
Account Manager
Account Manager
Account Manager
Director criativo
Director de arte
Redator
Fotógrafo
Gráficos 3D
Art Buyer

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