Nordstrom Shoes - "Cardboard Box"

DDB Canada

DDB Canada Vancouver, Canadá

11709

Titulo	Cardboard Box
Agência	DDB Canada
Campanha	Shoes That Move You
Anunciante	Nordstrom
Marca	Nordstrom Shoes
Data da primeira Transmissão/Publicação	2014 / 9
Sector Empresarial	Vestuário, moda e calçado
Legenda	Shoes That Move You
História	The "Shoes That Move You" campaign is built from the insight that people aren’t just buying shoes, they are buying the feeling that those shoes give them. The campaign is rooted in the notion that Nordstrom has just the feeling you are looking for. Storytelling through video draws a parallel between the vivid emotions experienced in childhood, a time when simple events possessed an almost magical quality, and the same joy and wonder that comes back to us when we find the perfect pair of shoes
Tipo de Mídia	Viral
Comprimento	30 seconds
Audio Post Production	Vapor Music Group
Director executivo criativo	Cosmo Campbell
Director executivo criativo	Dean Lee
Redator	Jon Mandell
Director de arte	Brandon Thomas
Produtor da agência	Karen Brown
Diretor dos Negócios	Michelle Kitchen
Director de contas	Amanda Waye
Project Manager	Kimberly Billan
Planeador estratégico	Rob Newell
Social Media Strategist	Derek Lau
Produtora	Soft Citizen
Realizador	Yael Staav
Director de fotografia	Chris Mably
Produtor de linha	Merrie Wasson
Pós-produção	Cycle Media
Editor	Matthew Griffiths
Editor	Rob Doucet
Colorist	Claudio Sepulveda
Engenheiro de áudio	Andrew Harris
Audio House Producer	Natalie Schnurr